// Field notes on AI search
GEO for Shopify.
Practical, no-hype guides on getting your store read, trusted and cited by AI answer engines — ChatGPT, Perplexity, Gemini and Google AI Overviews. Written to the same answer-first standard we build into the app.
GA4 Purchase Event Missing on Shopify? The 2026 Checklist
The orders-vs-purchases gap check, then eight points: install type, measurement ID, theme tags, a DebugView test order, event fields, consent, duplicates.
8 min read →Meta Pixel Not Firing on Shopify? How to Tell in Two Minutes
The two-minute walk, what each standard event should look like on Shopify, a decoder for the request in your Network tab, and the four reasons a pixel goes quiet.
8 min read →Shopify Checkout Is Blank or a White Page? What to Check
The 60-second order of checks, five causes ranked with their fixes, and a self-check that names yours.
7 min read →Why Did My Shopify Sales Suddenly Drop?
The 15-minute diagnostic: confirm the drop is real, then check traffic, the buy path, tracking, and only then demand.
9 min read →Shopify Discount Code Not Working? Every Cause, Fixed
All nine reasons a code is rejected at checkout — dates, limits, eligibility, combinations, channels — with the exact fix for each.
8 min read →Is Shopify Down, or Is It Just My Store?
The 60-second triage that answers it — status page, Downdetector, the two-URL test — and what to do in each case.
8 min read →7 Silent Shopify Problems That Kill Sales Overnight
The failures no uptime monitor sees — dead add-to-cart, broken checkout path, blind pixels, failed payments — and the checks that catch them.
9 min read →Shopify's Aug 26 Script Sunset: Is Your Tracking Silently Broken?
Legacy script tags stopped firing on non-Plus Thank-you pages on 26 Aug 2026. Orders continue; ad platforms go blind. The 2-minute check.
9 min read →Best Shopify Store Monitoring Tools for US Stores (2026)
Seven real competitors and Bilby, what each checks, prices verified 1 Sep 2026 — plus US$ billing, the Virginia/Los Angeles visit at 02:00 local, sales tax and support hours.
9 min read →Best Shopify Store Monitoring Tools for UK Stores (2026)
The same eight tools for a UK store — currency, the London visit at 02:00 UK time, VAT reverse charge (HMRC), support hours, and where the Glasgow-built option is the better fit.
9 min read →Best Shopify Store Monitoring Tools for Canadian Stores (2026)
The same eight tools for a Canadian store — currency, the Toronto visit, GST/HST under the cross-border digital rules (canada.ca), support hours, and the two Canadian-made options.
9 min read →Best Shopify Store Monitoring Tools for Australian Stores (2026)
The same eight tools for an Australian store — which monitors have a Sydney region, GST on imported digital services (ato.gov.au), currency, support on AEST, and the 02:00 AEST visit.
9 min read →Best Shopify Store Monitoring Tools in 2026 — Honest Comparison
Pingers vs checkout testers vs AI store walkers, with live-verified pricing — including when the free options are genuinely enough.
10 min read →How to Get ChatGPT to Recommend Your Shopify Store (2026)
The six changes that make a store recommendable to AI assistants, ranked by impact — with Shopify's own AI-shopper data.
11 min read →How Often Should You Test Your Shopify Checkout?
After every change, and at least nightly. The 6-step nightly store check taught in full — plus the honest economics of automating it.
8 min read →Still Slow After Uninstalling Apps? Leftover Code, Explained
Uninstalling removes an app's backend — not the code it injected into your theme. Finding and removing the residue.
8 min read →Shopify Images Not Loading? Every Cause, Fixed
Six causes ranked by likelihood — CDN, lazy-load JS, optimizer apps, dead references, blockers, mobile — each with its fix.
8 min read →Store Not Working on Mobile? The Invisible Sales Killer
~3 in 4 sessions are mobile; nearly all testing is desktop. The mobile-only failure classes and the test ritual that catches them.
8 min read →What Is a Good ROAS? Break-Even Is the Only Number That Matters
4x can lose money; 2.5x can print. Break-even ROAS = 1 ÷ contribution margin — the math, worked examples, and the AU GST note.
7 min read →Why Isn't My Add-to-Cart Button Working on Shopify?
The five things that quietly break add-to-cart after a theme change or app install — and the exact checks to find yours.
Read guide →How to Tell If Your Checkout Broke After a Theme Update
A theme update can quietly break the path to checkout. The symptoms, the checks to run, and how to catch it before customers do.
Read guide →How to Get Your Shopify Products Into ChatGPT
The practical playbook for making your catalogue discoverable and citable by ChatGPT and other AI engines — step by step.
Read guide →What Is GEO (Generative Engine Optimization)?
A plain-English definition of GEO for Shopify merchants, why it's emerging now, and how it differs from SEO.
Read explainer →llms.txt for Shopify: The Complete Guide
What llms.txt is, how to add it to a Shopify store, what it actually does — and, honestly, what it doesn't.
Read guide →FAQ Schema for Shopify & AI Search
How to implement FAQPage JSON-LD on Shopify so AI engines and search can parse your answers directly.
Read how-to →GEO vs SEO: What Shopify Merchants Need to Know
Where optimizing for rankings and optimizing for AI citations overlap, where they differ, and where to spend first.
Read comparison →GEO Readiness Checklist
Not an article — a 15-point self-audit of whether AI engines can read and cite your store.
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