// Services
From the first pixel
to the last deploy.
Web development, bespoke software and AI integration on Claude — designed, engineered and maintained under one roof in Sydney, by people who ship their own products.
Our services
Web Development
E-Commerce & Shopify
WordPress & WooCommerce
Custom Software
AI Integration
Technical SEO & Schema
Full detail
Custom websites and web apps built for speed, accessibility, and search. No templates, no page-builders — real code that scales with the business.
Custom Shopify themes for catalogs of any size, trade & retail flows, mega-menus, AJAX carts, and conversion-focused storefronts. From 10 products to 30,000+.
Full builds and platform migrations done without losing the SEO equity you've already earned. Theme, content, categories, permalinks — mapped and preserved.
Internal tools, dashboards, automations, and SaaS products engineered on a modern stack — React, Prisma, Fly.io — and built to be maintained, not abandoned.
We embed Claude and modern AI into real workflows: content generation, analysis, support automation, and decision tools. AI as working infrastructure, not a gimmick.
Site audits, structured data, internal linking, and the architectural fixes that decide whether a site can be found at all. Built in from day one, not bolted on later.
Our own product, our own screen · test data
// For store owners
Three fixed-scope jobs,
with the deliverable shown.
The Store Audit
Start with the free scan →The Technical Review
Ask for a review →We Fix It
Send us a finding →Full detail
Bilby visits your store; a person reviews every finding and writes the fix plan. You get the full report — annotated screenshots, cost estimates, exact fixes — as a PDF you can hand to any developer.
Speed, leftover app code, tracking health, structured data and AI-readability — measured with the same instruments as our free tools, delivered as a prioritised review with the fixes spelled out.
Fixed-scope fixes quoted per finding, straight off an audit or a Bilby alert. Every fix is verified the way it was found — a fresh visit of the buying path, with the passing screenshot attached.
// previews show the deliverable formats — the before/after frame is the labelled demo store
// What it costs to start
Starting a conversation
costs nothing.
FREE
The scan
Bilby visits your store in a real browser and gives you the findings, the evidence and the score. No card, no sign-up, no call. Most conversations start here because it means we are both looking at the same thing.
Scan my store →FREE
The first conversation
You send the findings, or the idea, and we tell you what we would do and what it would cost. If it is not worth doing, we say that instead — we would rather lose a job than bill for one that will not pay for itself.
Start a project →FIXED SCOPE
The work
Every job is quoted as a fixed price against a written scope before it begins. We do not bill hourly, so a slow week is our problem and not your invoice. Fixes off an audit are quoted per finding, and each one is verified by a fresh scan of the same buying path.
Ask for a quote →// The portfolio
We build our own products.
They are the reference.
Most studios show you someone else’s storefront. We would rather show you the two products we run on our own money, and the site you are reading, because all three can be opened and checked right now without asking us for a case study.
SAAS · LIVE
Bilby
A monitoring product that drives a real browser through every store it watches, every night, and emails the owner when a step fails. Next.js on Fly.io, Postgres, a fleet of browser workers across five regions, Stripe billing and a customer dashboard.
Open Bilby →SHOPIFY APP · LISTED
Navaal: AI SEO, AEO & GEO
A published Shopify app that audits a whole catalogue and writes the missing content in the merchant’s own voice, with approval before anything publishes. Embedded admin, Shopify billing, GDPR webhooks and Claude doing the writing.
See the app →THIS SITE
navaal.ai
Hand-written HTML and CSS, no page builder and no framework on the marketing pages, with structured data, an llms.txt and eight locales of hreflang. It is also the thing we point at when someone asks whether technical SEO actually matters.
Read what we publish →// How we work
A clear path from
idea to live.
Discover
Design
Build
Run
Full detail
We learn the business, the customers, and the one job the project really has to do.
A distinct visual direction and architecture — not a theme everyone else is using.
Engineered in clean, modern code with performance and SEO baked in from the start.
We don't disappear at launch. Maintenance, iteration, and AI tooling keep it sharp.
A PROJECT, AS SHEETS
// The stack
Modern tools.
No shortcuts.
We pick tools that are fast to build on and built to last — the same stack that powers our own products.
package.json · the studio stack
Have something in mind?
Tell us about the project. We'll tell you honestly whether we're the right studio for it.
Start a project →