The Shopify SEO app
that writes for answers.

Navaal audits every product in a Shopify store against what Google and AI shopping surfaces actually read — a description long enough to quote, a meta title and description, an image with alt text, a brand, a barcode, an answerable question or two. It then writes what is missing, one product or the whole catalogue, and holds it as a draft for review. The audit is free and never capped, on any plan. Writing is metered in credits: a description, a meta title or a meta description costs one credit each, image alt text costs nothing at all, and a blog post costs three. The free plan is 100 credits a month across up to 100 products.

What is GEO, and is it different from SEO?

SEO is about ranking a page in a list of links. GEO — generative engine optimisation — is about being the source an assistant uses when it answers in prose instead of listing links. The work overlaps heavily: both reward a page that states facts plainly, answers a real question near the top, and marks its structure up so a machine can parse it. Navaal does that work once and it serves both.

Will this get my products into ChatGPT?

It improves the odds and nobody can promise more than that. An assistant cites a page when the page answers the question clearly, is reachable, and is marked up so the answer can be extracted. Navaal fixes the part that is yours to fix. It does not control what any assistant chooses to cite, and an app that tells you otherwise is guessing.

Does it publish to my store without asking?

No, not unless you turn that on. Everything generated lands on a Review screen as a draft. You read it, edit it if you want, and press publish. Autopilot — which writes for new products as they appear — is an option on Growth and above, and it is off until you switch it on.

What happens to the descriptions I already wrote?

They are kept. Every publish snapshots what was there before, and any product can be rolled back to its previous content from the product's own page on Starter and above. The app also tells you which products already have your own writing, so you can leave those alone and spend the credits on the ones that have nothing.

How many products can it handle?

The audit reads the whole catalogue on every plan, however large. Writing is bounded by two numbers rather than one: the credits in your plan, and the number of products the plan will act on — 100 on Free, 1,000 on Starter, 5,000 on Growth, unlimited on Professional. Bulk runs, which is how you do a catalogue without clicking a thousand times, start at Starter.

What is llms.txt, and do I need it?

It is a plain-text file that describes a site to AI crawlers. Navaal can generate and serve one for your store on Starter and above. Be realistic about what it buys you: Perplexity is the one search product confirmed to consume llms.txt, Google said in July 2025 that it does not support it and has no plans to, and an Ahrefs study of 137,000 domains found 97% of llms.txt files were never requested at all. It costs nothing to serve and coding agents read it. It is not a route into Google or ChatGPT, and we will not tell you it is. The long version is here.

A rejected generation is never billed, and a generation that fails or comes back empty gives the credit back. If a plan stops making sense, changing it is one screen in Shopify.

What is the best SEO app for Shopify?

There is no single best one, and the honest answer depends on what is missing from your store. If your problem is technical — redirects, broken links, sitemap errors — a crawler-style SEO app is the better fit. If the problem is that your product pages have thin or missing content that neither Google nor an AI assistant can use, that is what Navaal is for: it audits the catalogue, shows you which products are unusable and why, and writes the missing descriptions, meta tags, FAQs and alt text for review.

Can AI write my Shopify product descriptions?

Yes, and the question worth asking is what happens next. Navaal writes each description from that product's own fields — title, type, vendor, options, existing copy — in a brand voice you set once, and puts it on a Review screen rather than on your storefront. You approve or reject each one. A rejected draft costs you nothing.

How do I generate alt text for Shopify product images?

Install the app, open the audit, and it lists every image with no alt text. You can generate for one product or run it across the catalogue on a paid plan. Alt text is unmetered in Navaal — it costs zero credits on every plan, including Free — because it is cheap to produce and it should not be the thing you ration.

Does Navaal change my product titles or prices?

No. It writes descriptions, meta titles, meta descriptions, FAQ content and image alt text. It does not touch a product's title, price, inventory, variants or images themselves. The one field it can fill beyond content is the vendor or brand, and only when you ask it to.

What happens if I uninstall?

Content you already approved and published stays on your store — it is written into Shopify, not rented from us. Your Navaal data is deleted on the schedule Shopify requires of every app. Billing stops through Shopify when you uninstall.

Is the free plan a trial?

No. The free plan has no end date: 100 credits a month across up to 100 products, for as long as you want it. The 14-day trial with 250 credits is a separate thing, attached to the paid plans, so you can test a bigger catalogue before paying.

Navaal SEO & GEO | Writing Product Content for Google AND AI  ·  more on our channel.

Compared honestly with the apps merchants weigh it against: Yoast SEO · Avada AI SEO Image Optimizer · Plug in SEO. Each page says where the other app is the better pick, and cites where every fact about it was read.

Also from Navaal: Bilby, which watches a live Shopify store for the failures that throw no error — a checkout that stopped converting, a page that went blank, a price that moved. Different job, same principle: tell the merchant the true thing, early.