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// Shopify app · Powered by Claude

Get your products
cited by ChatGPT.

AI SEO & GEO content for Shopify — answer-first descriptions, FAQ schema, meta tags and llms.txt, generated in your brand voice, at catalogue scale.

Install on Shopify → Get GEO updates by email
Free plan · 25 generations/month14-day trial on paid plansBilling handled by Shopify

// The shift

Shopping is moving from search to answers.

A growing share of shoppers now start with a question to ChatGPT, Perplexity, Gemini, or Google's AI Overviews instead of scrolling a page of blue links. Those systems don't rank ten results — they name a few products and move on. If an AI engine can't read and trust your product content, it can't recommend you, and most Shopify stores are effectively invisible to them: descriptions written for vibes, no structured data, no answer-first copy an engine can lift.

Navaal fixes the content layer that AI engines actually read. It rewrites your catalogue to be factual, specific, and answer-first, publishes your FAQs as machine-readable schema, and gives crawlers a clean map of your store — so when a shopper asks, your products are in the answer.

// How it works

Four steps to an
AI-ready store.

  1. STEP 01

    Install

    Add the app from the Shopify App Store and enable the theme app embed. Takes a couple of minutes; no code.

  2. STEP 02

    Set brand voice

    Tell the app how your store should sound. Every generation is written in that voice, consistently, across the catalogue.

  3. STEP 03

    Generate & review

    Generate answer-first content for products, collections and blog. Review, edit, and approve — nothing publishes without you.

  4. STEP 04

    Publish

    Publish with FAQPage schema live and your store's llms.txt served — ready to be read and cited by AI engines.

// What's inside

Everything your catalogue
needs to be cited.

Real features that ship in v1.0 — no vapourware.

// Content

Answer-first descriptions

Product copy structured so an AI engine can lift a clear, factual answer straight from it — in your brand voice.

// Metadata

Meta titles & descriptions

Search-optimised titles and descriptions sized for clarity and click-through, generated per product.

// Schema

FAQ as FAQPage JSON-LD

Turn common questions into machine-readable FAQPage structured data that AI engines and search can parse.

// Accessibility

Image alt text

Descriptive alt text across your images for accessibility and image-search coverage.

// Editorial

Blog posts & collections

Answer-first blog articles and collection copy that build topical authority around your products.

// Scale

Bulk “Optimise Store”

Run generation across many products at once instead of one field at a time — built for real catalogues.

// Automation

Autopilot

Keep new and updated products optimised automatically, within the scope and limits you set.

// Insight

GEO Readiness Score

A clear score of how AI-ready your store is, with the specific gaps to fix first.

// Insight

SEO Audit

Surfaces the structural SEO issues on your store and prioritises what actually moves the needle.

// Control

Review & Publish

Every draft waits for your approval. Edit, publish selectively, or discard — you stay in control.

// Honesty

Honest Results view

See exactly what was generated and published. No inflated “ranking” claims we can't back up.

// Crawlers

llms.txt for your store

Serve a clean llms.txt that describes your catalogue to AI crawlers in one place.

// Pricing

Priced around finished
products, not credits.

A "complete optimised product" is one product taken all the way — description, meta, FAQ schema and alt text. Start free, upgrade only when it's paying for itself. Paid plans include a 14-day free trial; annual billing is two months free.

Free
$0forever
  • 25 generations / month
  • Answer-first descriptions
  • Meta titles & descriptions
  • GEO Readiness Score
  • Review & Publish workflow
Starter
$9.99per month (USD)
  • Everything in Free
  • Expanded monthly limit
  • FAQ published as schema
  • Image alt text
  • 14-day free trial
Most popular
Growth
$29.99per month (USD)
  • Everything in Starter
  • Higher monthly limit
  • Bulk “Optimise Store”
  • Autopilot
  • Blog posts & collections
Professional
$79.99per month (USD)
  • Everything in Growth
  • Highest monthly limit
  • Autopilot at catalogue scale
  • Full SEO Audit
  • Priority support

Exact monthly generation limits for each paid plan are shown in-app and on the Shopify listing. Billing is handled entirely by Shopify.

Install on Shopify →

// FAQ

Questions, answered.

What is GEO (Generative Engine Optimization)?
GEO is optimising your content so AI answer engines like ChatGPT, Perplexity, Gemini and Google AI Overviews can understand, trust and cite it. Where SEO aims to rank a page in a list of links, GEO aims to make your store the source an AI quotes when it answers a shopper's question — through answer-first writing, clear factual detail, and structured data like FAQ schema. Read the full explainer →
Does this work with my Shopify theme?
Yes — any theme. The app writes to standard product, content and metaobject fields through the Admin API and publishes schema via a theme app embed, so it doesn't depend on a specific theme. You enable the embed once in your theme editor and structured data appears on your storefront.
Do I keep control before anything is published?
Always. Every generation goes through a Review & Publish workflow — nothing is written to your live store until you approve it. Edit any draft first, publish selectively, or discard it. Autopilot is optional and scoped to what you choose.
What AI model powers the content?
Anthropic's Claude. Your content is sent to the Claude API only to produce the drafts you request, and is never used to train AI models.
Does AI-generated content hurt my Google rankings?
Not by itself. Google's published position is that it rewards high-quality, helpful, people-first content regardless of how it's produced, and that using AI to help create content isn't against its guidelines — what it acts against is unhelpful, spammy content made mainly to game rankings. The app is built to produce accurate, specific, useful content and to keep you in review control, which is exactly what quality guidelines ask for. More on SEO vs GEO →
How is this different from the free Shopify Magic?
Shopify Magic writes single fields on demand. Navaal is built specifically for GEO and works at catalogue scale: answer-first descriptions structured for AI citation, FAQ published as FAQPage JSON-LD, meta tags, alt text, blog and collections, plus a GEO Readiness Score, SEO Audit, bulk optimisation, Autopilot and an llms.txt file — with a review workflow across your whole catalogue.
Can I cancel anytime?
Yes. Cancel any time by uninstalling from your Shopify admin, which stops billing going forward. Billing is handled entirely by Shopify, and paid plans include a 14-day free trial.
Where does my data go?
The app stores your shop domain, an encrypted access token, generated drafts and usage counts on infrastructure hosted on Fly.io. Content you choose to generate is sent to Anthropic's Claude API to produce drafts and is not used to train models. Billing details never reach us. When you uninstall, your store's data is deleted. See the Privacy Policy →
How much does it cost?
There's a Free plan at $0 with 25 generations per month. Paid plans are Starter $9.99, Growth $29.99 and Professional $79.99 per month (USD), each with a 14-day free trial. Annual billing is available at the equivalent of two months free.
Do I still own the content it creates?
Yes. You review, approve and own all content you publish. We don't claim ownership of your product content — and we can't and don't guarantee specific rankings or AI citations. No honest tool can.

// Stay ahead of AI search

Get the GEO
playbook.

Practical GEO tactics for Shopify, plus product updates. No spam, unsubscribe anytime.

// Install free

Be in the answer,
not the archive.

Start free with 25 generations a month. See your GEO Readiness Score in minutes, and publish your first AI-ready product today.

Install on Shopify →