// Docs
Everything you need
to run the app.
Short, practical guides. Each one is written to get you unblocked in a couple of minutes, not to pad a knowledge base.
Everything here documents Navaal: AI SEO, AEO & GEO, the Shopify app. If you have not installed it yet, the app page explains what it does and what it costs.
Getting started
Install, set your brand voice, generate your first product and publish it. About ten minutes end to end.
Theme app embed
Turn on the FAQ schema embed so structured data reaches your storefront. Required for GEO output.
Brand voice
The settings that decide how everything reads. Get this right once and every generation follows it.
Bulk generation
Optimise a whole catalogue in the background. Jobs, progress, retry, resume and Autopilot.
Billing & plans
How generations are counted, what each plan includes, and how to upgrade, downgrade or cancel.
Troubleshooting
The issues that actually come up, and how to fix them without emailing us.
// Method
The thinking
behind the app.
These docs cover how to use the app. If you want to understand why it works the way it does — answer-first writing, FAQ schema, llms.txt — the guides go deeper.
What is GEO?
Generative Engine Optimization explained for Shopify merchants, and how it differs from SEO.
Get products into ChatGPT
What actually makes a catalogue discoverable and citable by AI answer engines.
FAQ schema on Shopify
How FAQPage JSON-LD works, and how to implement it with or without an app.
GEO Readiness Checklist
A free 15-point self-audit of whether AI engines can read, trust and cite your store.
Need a hand?
Email support@navaal.ai with your .myshopify.com domain. A human replies within one business day (AEST).
Not sure if your store is okay right now? Bilby visits it like a customer and shows you.