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// Docs

Make it sound
like your store.

Brand voice drives every generation in the app. These are the fields, what each one does, and how to get output that does not read like every other AI-written product page.

// Why it matters

This is the difference
between useful and generic.

Generic AI copy is the thing this app exists to avoid. Brand voice is what prevents it. Every description, meta tag, FAQ and blog post is generated from these settings.

Bulk generation is deliberately blocked until you have configured it — running a whole catalogue through a default voice is worse than doing nothing.

// Where

Settings → Brand voice

Edit any time. Changes apply to the next generation, not retroactively — existing drafts keep the voice they were generated with.

You can also re-run the setup wizard from Settings if you would rather be walked through it.

// Fields

What each setting does.

01

Store name

Used in meta titles and throughout the copy. Write it exactly as you want it to appear to shoppers.

02

Brand tone

Nine presets — professional, friendly, premium, bold, scientific, warm, minimalist, playful, or custom. Pick the one closest to how you already write, then refine with the fields below.

03

Target audience

Who is buying. Be specific: “time-poor parents buying safety gear” produces far better copy than “consumers”. This single field changes output more than tone does.

04

Target keywords

Global keywords to work in where natural. You can override these per product when a specific item targets something different.

05

Key differentiators

What genuinely separates you — free returns, Australian-made, 20-year warranty, whatever it actually is. This is what stops descriptions sounding interchangeable with your competitors’.

06

Phrases to avoid

Words you never want to see. Useful for banning clichés (“game-changing”, “revolutionary”) and for compliance — claims you are not allowed to make in your category.

07

Sample content

Paste up to 5,000 characters of your own writing. The model learns your rhythm and vocabulary from it. If you only do one optional field, do this one.

08

Content language

Twelve languages supported for generated output. The app interface itself is English only.

// Getting more out of it

Practical tips.

Output still feels generic. What do I change first?
Target audience and key differentiators, in that order. Vague inputs produce vague copy — the model can only be as specific as the brief. If you wrote “quality products for everyone”, that is why. Then add sample content so it has your actual voice to imitate.
Can different collections have different voices?
Yes. On the Collections page you can set a per-collection voice override with its own tone, audience and keywords — useful when one part of your catalogue speaks to a different buyer.
What if one product needs different keywords?
Open the product, expand Advanced Options, and set Target Keywords there. It overrides your global keywords for that product only.
Can I save a configuration and reuse it?
Yes — content templates save a set of content types, description length, keywords and custom instructions so you can apply the same configuration to any product. Available on Starter and above.
Do I have to redo this if I change my mind?
No. Edit the settings and generate again. Every previous version is kept in version history, so you can compare and roll back to any earlier draft.

Need a hand?

Email [email protected] with your .myshopify.com domain. A human replies within one business day (AEST).

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