// Docs
What you pay for,
and what you get.
Generations, plan limits, trials, and how to change or cancel your plan. Billing runs entirely through Shopify.
// The unit
One product,
one generation.
Selecting description, meta title, meta description, FAQ and alt text for a single product costs one generation — not five. There is no reason to be sparing with content types.
One blog post is also one generation. Collection content and social captions do not consume any.
Shopify handles payment
All billing runs through the Shopify Billing API. Charges appear on your normal Shopify invoice. We never see or store your card details.
Allowances reset each billing month. Unused generations do not roll over.
// Plans
What each plan includes.
All paid plans include a 7-day free trial. Annual billing is available at the equivalent of two months free.
Free — 25 generations / month
Answer-first descriptions, meta titles and descriptions, FAQ content and FAQPage schema, image alt text, brand voice settings, and the Review & Publish workflow. No card required.
Starter — 50 generations / month
Everything in Free, plus content templates, version history and rollback, llms.txt for your store, and priority support.
Growth — 200 generations / month
Everything in Starter, plus bulk “Optimise Store” jobs, Autopilot for new products, and A/B content variants. This is the plan for catalogues rather than single products.
Professional — 1,000 generations / month
Everything in Growth, plus a dedicated account manager, custom onboarding and SLA support.
// Managing your plan
Common questions.
How do I upgrade or downgrade?
How do I cancel?
What happens to my content if I downgrade or cancel?
What happens when I hit my monthly limit?
Am I charged during the trial?
Do unused generations roll over?
Need a hand?
Email [email protected] with your .myshopify.com domain. A human replies within one business day (AEST).